Web Design News

In just these three short sentences there are two important lessons for web designers. Can you see them?

“Writers using short words and short sentences tend to sell more.

It is easy to think that if you just do more and add more value that you will make more money, but sometimes doing more just means simplifying and clarifying your words, or publishing in a more friendly format. If you want people to take action, to believe they can afford it, making them feel confident and comfortable works.”

The quote comes from this post on Aaron Wall’s SEO Book blog

The Internet became what we see today to spread information. While some may believe the old saying that a picture is worth a thousand words there’s plenty of information that can never be conveyed in pretty pictures.

There’s also a power that words possess that images do not. The Gettysburg Address was never delivered as a Power Point presentation. Churchill’s address to the English people in the darkest hours of 1940 contained no pretty pictures and Curtin’s address to the Australian people at the critical time in World War 2 contained no graphs, no charts … just words.

Words have far more power than you might ever imagine … even on the Web so never discount the value of words on a website. They can turn disinterested surfers into eager buyers far more quickly than pretty pictures can.