If you’re wondering why you can’t register that domain name that your client would really like to have for their new website then maybe Kevin Ham, Scott Day or Yun Ye may have it.
Never heard of those guys before? Then you should find this article fascinating – our resident domainer certainly did.
We find that quite often clients come to us to have a website designed but they have no clear idea of what domain name they should choose. Of course that choice is almost always governed by what domain names have already been taken however not many web designers – and even fewer clients – think about the importance of choosing a domain name that’s brandable.
Quick Sprout has some fairly basic thoughts on domain names and branding that are worth considering and you can find them at How to Choose a Brandable Domain Name
I can’t get over how many small business people fail to understand the importance of their domain name and take no steps to protect their domain name once it’s been registered. Here in Hervey Bay there is one web design business that registers domain names on behalf of their clients … in fact most of us can and will do that for our clients.
However, it seems that this particular web design business doesn’t take the necessary steps to then transfer those domain names to the control of their clients. While that may seem fairly insignificant it can lead to problems further down the track.
Here is a story of one small business from the United States who suddenly found just how nasty those problems can be and what they should have done right from the start.
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