Temporary Index Pages - Make Them Work for Your Clients
I’ve never quite understood why some web designers insist on throwing up an index page for a client’s new website that consists of nothing more than a large ad for the web designer. Sure, as a site is being developed for a client there needs to be something on the index page but why advertises your own services instead of advertising your client?
Perhaps the worst example I’ve seen of it was a small business that had a great write-up in a local magazine … the article even included a reference to a website but when you went to the website all you got was a full page ad for the web designer.
It doesn’t need to be that way … those interim index pages can be made to work for the client with very little effort from the design team. Those temporary pages don’t have to be fancy … they just have to advertise the client and not the designer.
We’ve thrown up temporary index pages for two of our clients recently and both of them … a husband and wife team who gourment ready-made meals in Hervey Bay … and Wide Bay Imports have found that their sites are already generating leads and sales for them.
So perhaps it’s time to remember who you’re working for when a client comes to you to develop a new site and get their online business off to a good start with a temporary index page that actually advertises their business and not yours.