A Marketing and Web Design Challenge
The client is a pharmacy in a relatively small but growing town where the market place is predominantly older people who aren’t necessarily afraid to search online for the local services they required.
The owner of the pharmacy wanted to be the first pharmacy in town to have a website and after some discussion with him we agreed on three guidelines for the site.
- It had to be very user friendly.
- It had to rank on the first page of Google for a number of important local terms
- It had to engage people who came to the site and market the business through persuasion rather than pushing the pharmacy down the visitors’ throats.
Before we started to design the site we looked around to see what others had done and apart from websites belonging to large pharmacy chains we weren’t able to locate any local independent pharmacy in Australia with it’s own website.
So doing our very best Captain Kirk impersonation we forged ahead and developed a website for a pharmacy in Hervey Bay that our client is very happy with and Google is loving.