Good Web Design is a Process
Producing websites that not only look good but also sell a product or generate leads AND are extremely attractive to search engines spiders is a process.
Last week at a small business meeting here in town a rather prominent businessman asked me what the ’secret sauce’ was that we applied to our designs that enabled them to achieve those goals that I mentioned above. I must admit that I had to scratch my head for a few moments before the truth dawned on me … there’s no ’secret sauce’, there’s just a process that not only needs to be learned but needs to be understood.
Sure, anyone can label themselves anything they like in this industry and they can produce reasonable looking sites simply by emulating what others do. They can even make their clients happy … for a while. But invariably their sites fail in one or more vital area simply because the designer doesn’t UNDERSTAND the process.
Clients aren’t fools … it doesn’t take them long to realise that their sites aren’t working for them and then they become highly critical of whoever built their website … and they’re not slow to tell others that they’ve wasted money on a poor web design.
So if you want to be known as a web designer then take the time to understand the process of building effective websites otherwise you may not stay in business for very long.