Branding the Web Sites You Design
An email discussion list I belong to was recently discussing whether or not it was right for web designers to add the name of their business - and a link to the business - to the bottom of every page on web sites that they design for clients.
I was surprised to see that there were quite a few people who felt that web designers had no right to add their name and link to sites that they designed and the points they made didn’t convince me that we shouldn’t.
In fact I’m now more than ever convinced that adding our name and link to the bottom of every page is something that we really should be doing. A local web design business recently posted out a shiny multi-page brochure to every business they thought might be interested in having a website built for them. In the brochure they listed all the local businesses that they had already built sites for.
High on that list of clients that they had built sites for was one of our clients. I certainly hope prospective customers will check out that list because they’ll see our name on the site and not the name of the web design business who had absolutely nothing to do with the site they’re claiming.