Blogs for Clients
Just lately I’ve come across several new websites where the designer has included a blog for their client. While blogs can have a very positive impact for some businesses they can have quite the opposite effect for others.
In at least two of the sites I looked at there had been very few posts added to the blog. In one case it was quite obvious that the business really had nothing to say in their blog and in the other it was obvious that the people behind the business were devoid of any original thought because all they did was post about what they had read on other blogs.
In both cases the blogs were really sending the wrong message to potential clients. Perhaps as web developers we should know when to recommend a blog and when to not even mention the idea to a person we’re building a site for.