Designing B2B Websites
Websites that market a business product to another business are becoming more and more popular but as web designers and developers should we be looking at a B2B site in the same way that we might look at a site that is selling a product to an ordinary consumer?
Just recently I came across a B2B website that had a rather in-your-face background to the text that appeared on the pages. It wasn’t even a particularly relevant background and had little to do with the services the business offered to others.
Should we really be decorating B2B websites in that way or are decorations like that totally irrelevant in a B2B setting?
I’ve certainly got my thoughts on the matter and even the text I write for a B2B site differs from the text I would write for a consumer targeted site but what say you?