Web Design News

Over the years the tourist town where we live and work has had a fairly stable group of web designers and developers. The industry here has been made up of perhaps three ‘big’ design houses and a few low-key home based businesses.

Copy Text has tended to stay out of the local competition because we’ve been fully occupied with overseas clients but in the last year or so we’ve been slowly moving into the local market and so have one or two other web design businesses. Because of our overseas work we’ve been able to make the move into the local market slowly and we’ve been able to depend on the best form of marketing of all … word of mouth.

While the other new and established businesses have been spending money on advertising in various forms of local media we’ve been able to quietly working away at producing a quality product at a reasonable price for our clients and now it’s really beginning to work for us. In the last seven days we’ve taken on three new clients and they have all become interested in dealing with us because of what our satisfied clients have told them.  Two of those jobs landed in our laps in two hours yesterday - and the orders are worth many thousands of dollars.

In some ways that boost has come at a rather interesting time because we’ve noticed that there has been a sudden increase in other small web design businesses starting up around town. While those new guys aren’t doing much media advertising they are driving around town with their marketing message splashed across their vehicles and perhaps that’s what’s working for them.

But what’s working for us is word of mouth marketing done by very satisfied clients and following up on fresh leads that our clients tell us about. We spend time talking to our old clients and we spend time talking to the new prospects too and that’s working for us.

Of course, getting out and selling yourself face to face may not be something that your comfortable with doing. It’s safer to sit in your car or call the local paper and organise an ad in the next edition but if you want to beat the competition you have to move out of your comfort zone and get serious about succeeding in business.

This entry was posted on Wednesday, September 19th, 2007 at 5:36 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.