Web Surfer Blindness
It’s been one of those crazy weeks here at Copy Text Online where the work coming in has just not stopped. If anything it’s actually increased and we’re seriously beginning to think that it’s time to take on more staff.
Not only have we been hit with a bunch of work from some of our overseas clients but we’ve also just been handed a project that is like a dream come true for us. We’ve been asked to do the redesign and text work for two local sites in major tourist centres here in Queensland.
One of the domain names cost the client many tens of thousands of dollars and the other didn’t come much cheaper and now he wants us to rebuild them. Hmmm it’s a challenge we’re looking forward to.
But I didn’t come here to brag about that. What I did hit the blog to talk to you about was banner blindness and that’s something that web designers really should be aware of. As most of you are aware, Jakob Nielsen is the leading usability guru on the Web today and when he speaks we really do need to listen.
Now he’s spoken again and you’ll find what he has to say here. You should read it not only because it talks about what people don’t see on web sites but there’s also a little gem hidden away in there about some of the useless navigation that web designers inflict on their clients.