Geotargeting or Geolocation
Sooner or later you’re going to be confronted with a client who may want to show different things to different site visitors depending on where they’re coming from. That’s when you start getting involved in geotargeting or geo-location.
If you haven’t encountered geotargeting or geolocation yet you’ll find an excellent article about it here. You’ll also find that it’s not something you set and forget; to be effective geotargeting is something that needs some attention every month.