Good Web Design – It’s More Than Pretty Pictures
Good web design is about more than just pretty pictures. Good web design is about more than just the text that’s included on the site. Good web design is also about the site’s directory structure – - that part of the site that surfers don’t see but search engines do.
When a client asks us to review a site … or do something – anything – to improve its rankings in the search engines we often find a site that has a structure that looks like it was built while the designer was off his or her face.
Site structure may not appear to be very important to the designer who wants to impress their client with their ability to build something that looks pretty but site structure is very important for the client after the site goes live. If it’s not done right then the client could end up spending a lot of money to get their site rebuilt so that it is right.
So why not do it right from the beginning?
If you’re not sure what really does constitute good site structure then read 7 Maddening Site Mistakes – it will have a lot to teach you.