Search Engine Optimisation – it’s not all about submission.
I had to laugh the other day when I saw one of our local competitors announce on their website that all the sites they constructed for clients were optimised and submitted to all the major search engines. What’s really sad is that they’re not the only major web design business here in town who thinks that’s all that search engine optimisation involves.
At the end of July I was compiling a search engine report for one of our clients and was pleased to see that all the work we had put in to real search engine optimisation was paying off with top positions in Google and Yahoo for all but one of the important keyword phrases that they wanted us to target for them. I was also very surprised to see that, without any attempt to target a particular phrase, our client’s site was on page one in Google for a term that’s very important to another business here in town.
I was even more surprised to see that the business wasn’t anywhere to be seen on any of the first five pages for that term. But then I guess I really shouldn’t be surprised because the website designers they use subscribe to the idea that search engine optimisation is all about submitting sites to major search engines.
If you think that’s all that search engine optimisation entails and you design sites for paying customers then you really should get in touch with reality because, if you don’t, sooner or later you’re going to be trying to explain to an irate customer why they paid you heaps of money to be so far back in the major search engines that people never find their sites.
Meanwhile our clients go on getting a real return on their investment in search engine optimisation.