Local Keywords
Too few web designers seem to understand the importance of thinking about search engine optimisation right from the design stage. That’s really rather sad because that’s the point where everything should be on the table and ready to be woven into the finished product.
But even when search engine optimisation is being thought of a number of basic mistakes are being made. For example, do you stop and consider who is the target audience for the website and what words they might use to search for the product that the website you’re designing is trying to sell?
It’s all well and good to go and consult Word Tracker or even the old Overture tool (if you can get it to work for you) but are the words and terms you input into those tools really the words that the target audience would use to search for the site your designing?
It’s an interesting problem and one that’s easy to overcome if you stop and think about it for a few moments. Don’t think that you have the answers just because you happen to live in the same area as the website might be targeting - you really have to look to an expert to provide you with the words you need.