What’s So Hard About Shopping Carts?
Abandoned shopping carts litter every e-commerce site out there on the Web as site visitors begin the shopping cycle and then, for whatever reason, change their minds.
While some smart e-tailers report an abandonment rate as low as 10% others see an abandonment rate of up to 80% and a lot of the problem is caused by us web designers. Many of us fail to understand that the online shopping experience has to be made as easy for site visitors as possible.
The more steps a prospective purchaser has to go through between choosing what they want to buy and actually hitting the checkout page the greater the risk that they will abandon their carts. That’s something that we should always remember and make sure that our clients understand.
But it seems that some web designers like to make the checkout experience as involved and difficult as they possibly can.
For some interesting thoughts on shopping cart design check out Help for Better Shopping Cart Design over at Cre8pc.