Designing Websites for Users
Now there is a radical idea! Whoever thought that we should be designing websites for users?
Obviously my tongue is planted firmly in my cheek when I say that but it’s obvious that so many web designers don’t design sites for users. Oh of course they pay lip service to the principle that we should be designing sites for users but in reality many simply don’t think for a moment about how the user might interact with the site they are designing.
And then when you add search engine optimisation into the equation some designers will throw their hands in the air and declare that you simply cannot have the best of both worlds. Well guess what? If you know what you’re doing it can! If you don’t know what you’re doing it will show.
And Kim Krause Berg has been working in that area for years. You should find The Discipline Behind User Experience Design worth reading