Never Discount the Value of Words
The Internet became what we see today to spread information. While some may believe the old saying that a picture is worth a thousand words there’s plenty of information that can never be conveyed in pretty pictures.
There’s also a power that words possess that images do not. The Gettysburg Address was never delivered as a Power Point presentation. Churchill’s address to the English people in the darkest hours of 1940 contained no pretty pictures and Curtin’s address to the Australian people at the critical time in World War 2 contained no graphs, no charts … just words.
Words have far more power than you might ever imagine … even on the Web so never discount the value of words on a website. They can turn disinterested surfers into eager buyers far more quickly than pretty pictures can.