Choosing the Right Domain Name
We find that quite often clients come to us to have a website designed but they have no clear idea of what domain name they should choose. Of course that choice is almost always governed by what domain names have already been taken however not many web designers - and even fewer clients - think about the importance of choosing a domain name that’s brandable.
Quick Sprout has some fairly basic thoughts on domain names and branding that are worth considering and you can find them at How to Choose a Brandable Domain Name